Ahh, TikTok. We know it, we love it, we’re extremely confused by it. If you’ve ever scrolled on TikTok, you know the videos that pop up on your for you page seem completely random. But is it actually random? Is it as easy to go viral on TikTok as some make it seem?
TikTok’s algorithm is smart, genius even. Different types of videos you like and replay multiple times all have a huge effect on your account and play a role in what videos TikTok continues showing you. The sheer amount of content out there is mind-blowing. Have you ever accidentally refreshed and lost the video you had been watching? You probably never found it again, huh? You can tell the app what you like, what you don’t like, and what you want to see more or less of. It learns who you are.
How does TikTok work?
If you are familiar with TikTok, you may think of it as just another social media app. In some ways, but it’s also unique to itself. Going “viral” and gaining views, likes and followers seems to be easier, and more likely for many content creators. People that have tried all of the things on Instagram and Facebook with no luck turn to TikTok and blow up instantly.
TikTok also doesn’t have a type, it’s for everyone, any business, and any interest. There are thousands and thousands of genres, sub-genres, and “sides” of TikTok. It’s where people go for recipes, home renovation tips, makeup products, DIY ideas, and so so much more.
How TikTok boosts sales
Another thing about TikTok is how many sales it boosts when a product goes viral. Once something blows up, it sells out. Did you go to Walmart trying to find the magic shave powder? Or the Infallible Powder foundation? Or the Cera Ve tinted SPF? I did, for all three😂.
We’ve seen a lot of people posting house tours, furniture dupes, styling tips, and more, so why shouldn’t Wallaroos become TikTok savages as well?? Well, that’s exactly what we decided to do. We started posting very frequently, as per the algorithm’s request, we started varying our content, duetting other accounts, using popular sounds, really just anything we could think of. And guess what? It worked. We actually went viral. A few times, actually.
Our experience with TikTok
Our first video that gained some traction was of our pet-friendly Yoko sectional. We got 33k views, 5k likes, and quite a few new followers. We decided it likely blew up due to the pet-friendliness, and trendy look. People on TikTok are always looking for inspiration on home furnishings and such. We were pretty psyched about this, but it wasn’t the kind of exposure we were quite hoping for.
Just a week or so ago, we posted about the Maxwell petite sectional. It exploded, in our eyes, anyway. It got over 900k views, 75k likes, and boosted our following tremendously. It also lead to over 10 completed sales, and dozens of inquiries from people all over the country asking about shipping, costs, and more. On top of that, it boosted views and likes on a lot of our other videos too!
This is exactly what we were hoping for from TikTok, and it taught us a lot. It taught us that spurring our e-commerce is an absolute must. It also showed us that offering shipping more readily and easily is in our future. Conversations we thought would be 5 years down the road were fast-forwarded to today. We are realizing if our videos and products are going to be getting this kind of exposure and interest, we need to have the processes in place to support it.
We could not be more excited about all of this, and the potential Wallaroo’s has to be a nationwide brand like we’ve always hoped. Thank you so much to our existing loyal customers and to our future customers that have yet to find us! We are so excited to meet all of you and do what we do best: offer amazing, high-quality furniture for an achievable price.