A furniture, mattress and appliance business convention might not sound like everybody’s cup of tea, and to be honest it probably wouldn’t have sounded like mine either if I was asked two years ago!
Wallaroo’s co-owner, Bailee and I (Wallaroos Marketing Manager, Izzy) just arrived home from a four day convention in Orlando, Florida! We were invited to attend the Nationwide Marketing Group convention that was taking place at the Gaylord Palms Resort and Convention Center. Nationwide Marketing Group works with furniture, mattress and appliance retailers all over the country to assist with a multitude of business needs. We got to meet vendors, attend information sessions where we learned all sorts of valuable information on how we can improve our business to better suit our customers!
Many of the other retailers are family owned companies, just like Wallaroo’s! It was awesome to get to connect with others and hear about their businesses. But really, my biggest takeaway from the whole convention is that Wallaroo’s is a unicorn of a company. We do things differently than just about everyone else.
To start, we design and manufacture our own line of furniture. Most other companies purchase designs from established furniture wholesalers and then mark them up and sell them in their own stores. This means that most furniture companies are all carrying the exact products as one another and are having to sell at a higher price tag to achieve an acceptable margin after paying the high wholesale price.
Wallaroos cuts out the middleman wholesaler. We go directly to the manufacturer with our designs and have each of our products custom made to our specifications. This allows us to offer the lowest prices because we’re basing our margins off of a much lower initial price on our end. We learned at the convention that other companies sell a similar product to our Bellevue sectional, but while we charge $699, they are charging $2,000. It also lets us make changes to our products for the better! Our Bliss sectional is made with better, higher quality materials than our competitors who offer a similar cloud couch dupe.
Everything Wallaroo’s does is for our customer. We fight tooth and nail to get the absolute best product for the best price, for the lowest financing rates, and for an overall great shopping experience. If you’ve visited one of our stores, we hope that effort shines through! As Wallaroo’s marketing manager it was so valuable for me to get to hear Bailee speak about her company, she truly is so dedicated to her customers, and that dedication shows in everything she does.
Thanks again to Nationwide Marketing Group for inviting us, we had a blast and are looking forward to partnering and seeing how we can continue to improve Wallaroo’s!